Exposure

I'm sure that millions of Mondial watchers saw the Star of David for the first time in their life when defender John Paintsil waved the flag of Israel after Ghana's 2-0 win over the Czech Republic
Of course, he and his team were vilified in the Arab press for brandishing the Star of David, after scoring goals against the Czech Republic. Indeed, some hostile papers even suggested he might be a Mossad agent. Ghana was forced to apologize for any offence caused by waving the flag.
Paintsil hid the flag in his socks and IMHO he opened a new business opportunity for his colleagues: to get money for commercial campaigns; after the next time a soccer player will pull out a banner from his socks the Mondial administrators will surely come up with a new law threatening to punish the whole team.